Importance of Digital Marketing


Importance of Digital Marketing

Importance of Digital Marketing

Digital marketing Importance of Digital Marketing can be traced back to the time when search engines and social media became the first priority of knowledge and interaction for the audience. Ever since the scope and importance of digital marketing has increased rapidly.

Marketing strategies have evolved. Businesses are becoming more dependent on digital marketing rather than just following the traditional methods. And why shouldn't they? The importance of digital marketing lies in the fact that it is affordable and offers a plethora of options to connect with potential customers across the globe. Content marketing, email marketing and social media marketing all help to increase brand recognition and inform customers about your products/services.

Digital marketing strategies, such as paid promotions, link-building strategies, etc., help make your site visible on the Internet. As a result, you can receive orders from multiple locations without spending a single penny on the sales team.

A few years back, selling and buying online was considered a luxury. You probably laughed when someone told you to reach out to your customers on the web and make sales there.

But before we tell you what digital marketing is and why it is important, let's look at some numbers to see how digital marketing has completely changed marketing.

3.2 billion people, which is about 42% of the population, are active on social media platforms every day.

In an analysis conducted by the Global World Index, it was found that an average person spends about 2 hours 22 minutes on the Internet.

98% of sales reps use social media to achieve their sales quota.

51% of consumers identify brands and goods available in the market using their mobile devices

Businesses are turning to digital mediums for their branding needs as they see the target audience shift to search engines and social media. Moreover, with digital marketing, businesses are getting trackable results, leads and ultimately sales.

The increase in business due to digital marketing has led to more budget allocation for digital marketers which has increased the number of digital marketing jobs. Therefore, the scope of digital marketing is constantly evolving and growing rapidly.

1. Cost effective

A decade ago, marketing was a luxury, thanks to traditional mediums. The cost of delivering a billboard or samples was high, something that not every business could afford. Yet, digital mediums have not enabled all types of businesses with different budgets or even budgets to market their brands on a single platform.

Most of the digital marketing tools provide basic features free of cost. It is up to businesses to make the best use of them. Check out Types of Digital Marketing Tools.

2. High Reach

One simple rule of branding – go wherever your audience is. Understanding the importance of digital marketing, know that most of your audience is online. Hence, marketing on digital platforms will increase your reach.

With digital marketing, the reach is global. Hence, you can place orders for your product or service from all over the world and it should not be limited to one region. And when you go global, you can still expand your audience to select individuals. Thus, it is a win-win.

3. Brand Awareness

Putting your brand on search engines like Google, Bing, Yahoo, etc. and social media platforms like Instagram, Twitter, Quora, Facebook etc. will give you an online reputation that the whole world can see.

Digital marketing helps you to create awareness about your brand and its USP (Unique Selling Proposition). If a customer has no idea about your brand then he cannot convert. To combat this, brand visibility is of the utmost importance. With pay-per-click and other types of paid promotions, you can really attract customers to your small business. We recommend this Facebook and Instagram advertising online course to learn more.

4. Building a Customer Base

Another reason why digital marketing is important for small and large businesses is the customer base. You can't keep a record of every person who walks into your shop or every customer who doesn't like your product. CRM and remarketing techniques help in building a customer base.

The challenge with small businesses is the need to build a customer base. It is based on building a relationship with a strong customer relationship. With CRM tools like HubSpot and Oracle, you can manage this easily.

The challenges are a little different for large businesses. They need to maintain existing businesses and focus on brand reputation, customer retention and business growth.

5. Brand Image

The image of an established company is everything. The right campaign strategies can make or break a company's brand image. Through digital marketing, effective campaigns can be created and there is scope for quick rectification of any glitches

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